Last Updated: January 1, 2025
This Cookie and Tracking Policy ("Cookie Policy") explains how Intelogos Inc. ("Company," "Intelogos," "we," "us," or "our") uses cookies, pixels, web beacons, local storage, tracking scripts, and other similar tracking technologies (collectively, "Tracking Technologies") on our websites at https://intelogos.com and https://app.intelogos.com, and any other websites, landing pages, or web properties operated by Intelogos (collectively, the "Website").
This Cookie Policy is part of and supplements our Privacy Policy. Terms not defined in this Cookie Policy have the meanings given in our Privacy Policy or Terms of Service.
By continuing to use our Website, you acknowledge and agree that we may use Tracking Technologies as described in this Cookie Policy. Where required by applicable law, we will obtain your consent before placing non-essential Tracking Technologies. You can manage your preferences at any time as described in Section 10.
THIS COOKIE POLICY IS FORWARD-LOOKING AND DESCRIBES TRACKING TECHNOLOGIES THAT WE CURRENTLY USE OR MAY IMPLEMENT IN THE FUTURE. NOT ALL TECHNOLOGIES DESCRIBED HEREIN MAY BE ACTIVE AT ANY GIVEN TIME. WE WILL UPDATE THIS POLICY TO REFLECT MATERIAL CHANGES TO OUR TRACKING PRACTICES.
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, improve user experience, and provide information to website operators. In addition to cookies, we use a range of other Tracking Technologies:
| Technology | Description |
|---|---|
| Cookies | Small text files stored on your device that contain a unique identifier and session/preference data. Can be first-party (set by Intelogos) or third-party (set by external services). |
| Web Beacons / Pixels | Tiny transparent images (typically 1x1 pixel) embedded in web pages or emails that track whether a page was viewed, an email was opened, or a link was clicked. |
| Tracking Scripts | JavaScript code loaded on web pages that collects data about visitor behavior, device information, and interactions. |
| Local Storage | Browser-based storage (localStorage and sessionStorage) that persists data across sessions or within a single session, with larger storage capacity than cookies. |
| Session Replay | Scripts that record mouse movements, clicks, scrolls, form interactions, and page navigation to recreate a visual replay of a visitor's browsing session. |
| Browser Fingerprinting | Collection of browser and device attributes (screen resolution, installed fonts, plugins, timezone, language, etc.) to create a semi-unique identifier for the device, even without cookies. |
| ETags / Cache Tokens | HTTP response headers that serve as cache validators and can be used to re-identify returning visitors even when cookies are cleared. |
| Conversion Pixels | Specialized pixels placed on conversion pages (sign-up, checkout) that signal to advertising platforms that a desired action was completed. |
| Server-Side Tracking | Collection of visitor data on our servers rather than in the browser, enabling tracking that persists even when client-side cookies are blocked or deleted. |
These Tracking Technologies are essential for the Website to function and cannot be disabled. They enable core functionality such as:
These do not require your consent as they are necessary for the Website to operate.
These Tracking Technologies help us understand how visitors interact with our Website, measure performance, and identify areas for improvement. They collect information including:
These Tracking Technologies are used to deliver relevant advertisements, measure ad campaign effectiveness, and build audience profiles. They enable:
These Tracking Technologies remember your choices and customize your experience:
The following is a comprehensive description of the data we currently collect or may collect in the future through Tracking Technologies on our Website:
| Data Point | What It Is | Why We Collect It |
|---|---|---|
| utm_source | Identifies the referring site, platform, or ad network (e.g., google, facebook, linkedin, newsletter) | Attribute traffic to specific marketing channels and measure channel effectiveness |
| utm_medium | Marketing medium (e.g., cpc, organic, email, social, referral, display, video, affiliate) | Categorize traffic by marketing channel type |
| utm_campaign | Campaign name or identifier (e.g., spring_promo_2026, product_launch) | Measure performance of specific marketing campaigns |
| utm_term | Paid search keyword or targeting term that triggered the ad | Optimize keyword bidding and targeting |
| utm_content | Differentiates ad creatives or link placements (e.g., banner_v1, sidebar_cta) | A/B test ad creatives and link placements |
| Referrer URL | The full URL of the page that linked to our Website | Identify traffic sources, partnerships, and content that drives visits |
| Referrer domain | The domain of the referring website | Classify and aggregate referral traffic |
| Landing page URL | The first page visited in the session, including full path and query parameters | Measure landing page effectiveness and optimize conversion |
| Click ID parameters | Platform-specific click identifiers: gclid (Google), fbclid (Facebook/Meta), li_fat_id (LinkedIn), msclkid (Microsoft), ttclid (TikTok), dclid (DoubleClick), wbraid/gbraid (Google App) | Enable precise ad-to-conversion attribution on each platform |
| Traffic classification | Automated categorization: direct, organic_search, paid_search, social, email, referral, display, affiliate, video | Aggregate channel reporting and budget allocation |
| Data Point | What It Is | Why We Collect It |
|---|---|---|
| GA4 Client ID | Google Analytics unique visitor identifier (_ga cookie) | Track visitor journeys across sessions for analytics |
| GA4 Session ID | Google Analytics session identifier (_ga_<ID> cookie) | Group page views into coherent sessions |
| Hotjar User ID | Hotjar unique visitor identifier (_hjid cookie) | Link session recordings and heatmap data to a visitor |
| Hotjar Session ID | Hotjar session identifier per visit | Scope session recording to a single visit |
| First visit timestamp | Date/time of the visitor's first-ever visit to our Website | Calculate customer acquisition timelines |
| Current visit timestamp | Date/time of the current session start | Session timing and recency analysis |
| Session count | Total number of sessions by this visitor | Identify engagement depth and return frequency |
| Pages visited (count) | Number of distinct pages viewed in current session | Measure engagement depth per session |
| Pages visited (list) | Ordered list of all page paths viewed in session | Analyze navigation patterns and content journeys |
| Time on site | Total seconds spent on the Website in current session | Measure engagement and content effectiveness |
| Conversion page | The page on which a conversion event occurred (sign-up, demo request, purchase) | Attribute conversions to specific pages and content |
| Scroll depth | Percentage of page scrolled (25%, 50%, 75%, 100%) | Measure content engagement and optimize page layout |
| Click coordinates | X/Y position of mouse clicks on each page | Heatmap analysis for UX optimization |
| Form interactions | Field focus, field completion, abandonment events, time per field | Optimize forms and reduce abandonment |
| Data Point | What It Is | Why We Collect It |
|---|---|---|
| IP address | Internet Protocol address assigned by your ISP or network | Approximate geolocation, security, fraud prevention, and analytics |
| Device type | Classification: desktop, mobile, tablet | Responsive design optimization and device-specific analytics |
| Operating system | OS name and version (e.g., Windows 11, macOS 14, iOS 18, Android 15) | Compatibility testing and platform analytics |
| Browser name and version | Browser identifier (e.g., Chrome 130, Firefox 134, Safari 18) | Compatibility testing and rendering optimization |
| Screen resolution | Display dimensions in pixels (e.g., 1920x1080, 2560x1440) | Responsive design optimization |
| Viewport size | Browser window dimensions in pixels | Content layout optimization |
| Device pixel ratio | Ratio of physical to CSS pixels (e.g., 1x, 2x, 3x) | Image and asset optimization for retina displays |
| Language / locale | Browser language setting (e.g., en-US, fr-FR, de-DE) | Content localization and market analysis |
| Timezone | IANA timezone (e.g., America/New_York, Europe/London) | Approximate geolocation and time-based analytics |
| User agent string | Full browser identification string including OS, browser, engine, and version details | Device/browser identification and compatibility |
| Connection type | Network connection type if available (e.g., 4G, WiFi, broadband) | Performance optimization for different connection speeds |
| Do Not Track header | Whether the browser sends a DNT signal | Record preference (see Section 10 for our DNT response) |
| Cookie support | Whether the browser accepts cookies | Determine tracking capability and fallback methods |
| JavaScript enabled | Whether JavaScript execution is enabled in the browser | Determine tracking capability |
| Ad blocker detection | Whether an ad blocker or tracking blocker is active | Measure analytics data completeness and adjust attribution |
| Installed plugins/fonts | List of browser plugins and available system fonts (used for fingerprinting) | Visitor identification when cookies are unavailable |
| Canvas/WebGL fingerprint | Unique rendering signature from HTML5 Canvas and WebGL | Cross-session visitor identification without cookies |
| Audio fingerprint | Unique audio processing signature from AudioContext API | Additional fingerprinting signal for visitor identification |
| Data Point | What It Is | Why We Collect It |
|---|---|---|
| IP-based geolocation | Country, region/state, city, and approximate coordinates derived from IP address | Regional analytics, content localization, and compliance (e.g., showing cookie banners to EU visitors) |
| Timezone-based location | Inferred geographic region from browser timezone setting | Secondary geolocation signal and time-based analytics |
| Browser Geolocation API | Precise GPS coordinates if visitor grants permission (latitude, longitude, accuracy, altitude) | Hyper-local analytics, store locator features, or location-based personalization (only with explicit permission) |
| WiFi/network geolocation | Location inferred from WiFi access point or network data | Supplementary geolocation signal when GPS is unavailable |
| Data Point | What It Is | Why We Collect It |
|---|---|---|
| Page views | Each page URL loaded, with timestamp | Content popularity and site structure analysis |
| Click events | Elements clicked (buttons, links, CTAs, navigation items), with coordinates and element identifiers | UX optimization and CTA effectiveness |
| Scroll behavior | Scroll direction, velocity, pause points, and maximum depth per page | Content layout optimization and engagement measurement |
| Mouse movements | Cursor path, hover events, hover duration on specific elements | Heatmap and attention analysis |
| Keystroke events (forms) | Timing and field-level input events in forms (NOT actual characters typed). Detects paste events, field corrections, and hesitation patterns. | Form usability optimization |
| Rage clicks | Rapid repeated clicks on the same element (indicating frustration) | Identify broken or confusing UI elements |
| Dead clicks | Clicks on non-interactive elements | Identify misleading UI elements visitors expect to be clickable |
| Tab focus/blur events | When the browser tab gains or loses focus | Measure actual active engagement time vs. idle time |
| Copy/paste events | When content is copied from or pasted into the Website (text content is NOT captured) | Content engagement and form usability |
| File downloads | When a visitor downloads a file (filename, file type) | Measure content asset engagement |
| Video interactions | Play, pause, seek, completion percentage for embedded videos | Video content engagement analysis |
| Chat interactions | Chat widget opens, messages sent/received, response times | Support quality and conversion analysis |
| Search queries (on-site) | Search terms entered in our Website's search functionality | Content gap analysis and search optimization |
| Feature interaction events | Interactions with specific features (pricing toggle, plan comparison, ROI calculator, demo scheduler) | Feature interest and conversion path analysis |
| Exit intent | Mouse movement toward browser close/back button or tab switch | Trigger exit-intent offers and measure abandonment |
| Data Point | What It Is | Why We Collect It |
|---|---|---|
| Email open tracking | Invisible pixel loaded when a marketing email is opened, with timestamp and device info | Measure email deliverability and engagement rates |
| Email click tracking | Redirected links in emails that record which link was clicked, when, and by whom | Measure email content effectiveness and click-through rates |
| Email-to-web session linking | Connecting email engagement to subsequent website visits via URL parameters | Multi-touch attribution from email to website conversion |
| Email client/device info | Email client (Gmail, Outlook), device, OS detected when email is opened | Optimize email rendering for different clients |
| Unsubscribe tracking | Recording unsubscribe events, reasons, and timing | List hygiene and content preference analysis |
| Data Point | What It Is | Why We Collect It |
|---|---|---|
| Google Ads conversion data | Conversion events sent to Google Ads via gtag.js and Google Tag Manager | Measure ad ROI and optimize bidding strategies |
| Google Analytics 4 events | Pageview, scroll, click, form_start, form_submit, sign_up, purchase, and custom events | Comprehensive website analytics and reporting |
| Meta/Facebook Pixel data | PageView, ViewContent, Lead, CompleteRegistration, Purchase events sent via Meta Pixel | Ad targeting, retargeting, and conversion optimization on Meta platforms |
| LinkedIn Insight Tag data | Page views, conversions, and professional demographics of visitors | B2B ad targeting, account-based marketing, and professional audience insights |
| Twitter/X Pixel data | Page visits and conversion events sent to Twitter/X | Twitter/X ad measurement and retargeting |
| TikTok Pixel data | Page views and conversion events | TikTok ad measurement and audience building |
| Microsoft Ads UET data | Page views and conversion events via Universal Event Tracking | Bing/Microsoft ad optimization |
| Programmatic ad data | Bid requests, impressions, and conversion signals shared with DSPs and ad exchanges | Real-time bidding and programmatic ad optimization |
| Affiliate tracking | Click IDs, conversion events, and commission data sent to affiliate networks | Track and compensate affiliate partners |
We currently use or may implement the following third-party Tracking Technologies on our Website. Each service has its own privacy policy governing its collection and use of data:
Google Analytics 4 (GA4): Website analytics and reporting. Measurement ID: G-DK1B7GY58F. Cookies: _ga (2 years), _ga_<container-id> (2 years). Google's privacy policy: https://policies.google.com/privacy.
Google Tag Manager (GTM): Tag management system that loads and manages other tracking scripts. Container ID: GTM-T2828DR8. GTM itself does not collect personal data but enables the deployment of tags that do.
Hotjar: Session recording, heatmaps, and feedback tools. Site ID: 3865175. Cookies: _hjid (1 year), _hjFirstSeen (30 min), _hjSession_* (30 min), _hjSessionUser_* (1 year). Hotjar's privacy policy: https://www.hotjar.com/legal/policies/privacy/.
Google Ads: Conversion tracking and remarketing. Conversion ID: AW-10999029019. Cookies: _gcl_au (90 days), _gcl_aw (90 days). Google's ad policies: https://policies.google.com/technologies/ads.
Meta/Facebook Pixel: Conversion tracking, custom audiences, and lookalike audiences. (If/when implemented.)
LinkedIn Insight Tag: Conversion tracking, website demographics, and retargeting for B2B audiences. (If/when implemented.)
Twitter/X Pixel, TikTok Pixel, Microsoft UET: Conversion tracking and audience building on respective platforms. (If/when implemented.)
Intercom / Live Chat: Customer communication, support chat, and in-app messaging. May track visitor identity, page views, and engagement. (If/when implemented.)
Segment / Customer Data Platform: Unifies data from multiple tracking sources into a single visitor profile. (If/when implemented.)
Clearbit / Enrichment Services: Enriches visitor data with company and professional information based on IP address or email domain. (If/when implemented.)
HubSpot / Marketing Automation: Marketing automation, lead scoring, email tracking, and CRM integration. (If/when implemented.)
Fullstory / LogRocket: Session replay and advanced digital experience analytics. (If/when implemented.)
Google Optimize / VWO / Optimizely: A/B testing and website experimentation platforms. (If/when implemented.)
Sentry / Error Tracking: JavaScript error monitoring and performance tracking. (If/when implemented.)
Cookies and similar storage mechanisms have varying lifespans:
Session cookies: Automatically deleted when you close your browser. Used for authentication, CSRF protection, and session state.
Persistent cookies: Remain on your device for a set period or until manually deleted. Lifespans vary by purpose: analytics cookies may persist for up to 2 years; advertising cookies typically persist for 90 days to 1 year; preference cookies may persist for up to 1 year.
Local storage: Persists indefinitely until cleared by the visitor or by our scripts. We use local storage for UTM parameters, traffic source attribution, session counts, visitor timestamps, and device information to ensure attribution data survives cookie expiration.
Session storage: Cleared when the browser tab is closed. Used for single-session data like pages visited in current session and active session indicators.
We may employ cross-device tracking techniques to link your activity across different devices (e.g., your phone, laptop, and tablet) to a single user profile. This may be accomplished through: (a) deterministic matching when you log into our Service on multiple devices; (b) probabilistic matching using device characteristics, IP addresses, and behavioral patterns; and (c) advertising platform cross-device graphs (e.g., Google's cross-device linking, Meta's cross-device identification).
We also participate in cross-site tracking through third-party advertising networks. When you visit our Website, third-party cookies and pixels may be placed on your device that allow advertising networks to recognize you when you visit other websites and show you targeted advertisements related to Intelogos.
We may use server-side tracking methods that transmit event data from our servers directly to advertising platforms (e.g., Facebook Conversions API, Google Measurement Protocol). This enables tracking to persist even when client-side cookies are blocked by browsers or ad blockers.
Data collected through Tracking Technologies on our Website may be shared with or transmitted to third-party advertising and analytics partners. This sharing includes:
IMPORTANT: Some jurisdictions, including California under the CCPA/CPRA, may classify certain data sharing with advertising partners as a "sale" or "sharing" of personal information. See Section 9 for your rights regarding such sharing.
Where required by applicable law (including the ePrivacy Directive, GDPR, and UK PECR), we will present a cookie consent banner when you first visit our Website. You may accept all cookies, reject non-essential cookies, or customize your preferences by category. You may change your cookie preferences at any time by clicking the "Cookie Preferences" link in the footer of our Website.
Most web browsers allow you to control cookies through their settings. You can typically: view and delete existing cookies; block all cookies or only third-party cookies; set your browser to notify you before a cookie is placed; and clear all cookies when you close your browser. Note that blocking or deleting cookies may affect the functionality of our Website and prevent certain features from working correctly.
You can opt out of interest-based advertising from participating companies through: the Digital Advertising Alliance (DAA) at https://optout.aboutads.info/; the Network Advertising Initiative (NAI) at https://optout.networkadvertising.org/; the European Interactive Digital Advertising Alliance (EDAA) at https://www.youronlinechoices.eu/; or by using platform-specific opt-out tools provided by Google, Meta, LinkedIn, and other advertising partners.
You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
There is currently no universally accepted standard for DNT signals. Our Website does not currently change its behavior in response to DNT browser signals. However, you may use the opt-out mechanisms described above to limit tracking.
We recognize and honor Global Privacy Control (GPC) signals where required by applicable law (including the CCPA/CPRA). When we detect a GPC signal, we will treat it as a valid opt-out of the sale and sharing of personal information for that browser/device.
Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of personal information. To the extent that our use of Tracking Technologies constitutes a sale or sharing of personal information under California law, you may opt out by: using our cookie consent mechanism to reject advertising cookies; sending a GPC signal; or contacting us at privacy@intelogos.com. We do not knowingly sell the personal information of minors under 16.
Under the GDPR and ePrivacy Directive, non-essential cookies require your prior consent. You may withdraw your consent at any time through our cookie consent mechanism. Where we process personal data collected through Tracking Technologies, you have the rights described in our Privacy Policy, including the rights of access, rectification, erasure, restriction, portability, and objection.
INTELOGOS IS NOT LIABLE FOR: (A) THE DATA COLLECTION OR PRIVACY PRACTICES OF ANY THIRD-PARTY SERVICE, ADVERTISING NETWORK, OR ANALYTICS PROVIDER WHOSE TRACKING TECHNOLOGIES ARE DEPLOYED ON OUR WEBSITE; (B) ANY UNAUTHORIZED TRACKING BY THIRD-PARTY SCRIPTS BEYOND THE SCOPE AUTHORIZED BY INTELOGOS; (C) THE ACCURACY OR COMPLETENESS OF DATA COLLECTED THROUGH TRACKING TECHNOLOGIES; (D) ANY LOSS OR DAMAGE ARISING FROM YOUR BROWSER SETTINGS, AD BLOCKER CONFIGURATIONS, OR COOKIE PREFERENCES; OR (E) CHANGES TO THIRD-PARTY TRACKING TECHNOLOGIES, BROWSER POLICIES, OR PLATFORM TERMS THAT MAY AFFECT THE FUNCTIONALITY OF TRACKING ON OUR WEBSITE.
Third-party services have their own privacy policies and terms of service. We encourage you to review the privacy policies of all third-party services referenced in this Cookie Policy. Intelogos is not responsible for and does not control the data practices of these third parties.
The limitations of liability set forth in our Terms of Service and Privacy Policy apply to all matters arising from or related to the use of Tracking Technologies described in this Cookie Policy.
In addition to cookie and local storage lifespans described in Section 6, the underlying data collected through Tracking Technologies is retained as follows:
Upon receipt of a verified deletion request from an identifiable visitor, we will delete or anonymize their tracking data from our own systems within 30 days. We cannot guarantee deletion from third-party systems (such as Google Analytics or advertising platforms), as these are governed by the third party's own retention and deletion policies.
First-Party Cookies are set by Intelogos directly (under the intelogos.com domain) and can only be read by our Website. These include session cookies, authentication tokens, consent preference cookies, and certain analytics identifiers.
Third-Party Cookies are set by external services loaded on our Website (such as Google, Meta, LinkedIn, Hotjar, and other services described in Section 5). These cookies can be read by the third party across multiple websites, enabling cross-site tracking and retargeting. Third-party cookies are governed by the privacy policies of their respective providers.
Note: Major browsers are progressively restricting or phasing out third-party cookies. We may adopt alternative tracking methods as browser policies evolve, including server-side tracking, first-party data strategies, Privacy Sandbox APIs (such as Google's Topics API and Attribution Reporting API), and identity resolution services. We will update this Policy to reflect any material changes to our tracking methods.
Data collected through Tracking Technologies on our Website may be transferred to and processed in the United States and other countries where our third-party service providers operate (including Google, Meta, Hotjar, and other providers listed in Section 5). These countries may have data protection laws that differ from those in your jurisdiction.
Where required by applicable law (including the GDPR and UK GDPR), we rely on appropriate transfer mechanisms for cross-border data transfers, which may include: Standard Contractual Clauses (SCCs) incorporated into our data processing agreements with third-party providers; adequacy decisions by the European Commission or UK Secretary of State; or other approved transfer mechanisms. We require our third-party tracking service providers to implement appropriate safeguards for international data transfers.
Where required by applicable law, we obtain consent for non-essential Tracking Technologies through a cookie consent banner displayed upon your first visit to our Website. The consent mechanism provides: a clear "Accept All" option; a "Reject All" or "Necessary Only" option with equal prominence; and a "Manage Preferences" option that allows granular category-level choices (analytics, marketing, personalization). We do not use pre-checked boxes for non-essential categories. Consent is not bundled — you may accept analytics cookies while rejecting marketing cookies, or vice versa.
When you make a consent choice, we record: the date and timestamp of your consent; the version of this Cookie Policy in effect; the specific categories accepted or rejected; and a unique consent identifier. This consent record is retained for the duration of the consent period and for a reasonable period thereafter for compliance documentation.
You may withdraw or modify your consent at any time by: clicking the "Cookie Preferences" or "Manage Cookies" link available in the footer of every page on our Website; clearing cookies in your browser settings; or contacting us at privacy@intelogos.com. Withdrawal of consent takes effect immediately for future tracking. Data already collected prior to withdrawal is processed in accordance with the consent given at the time of collection.
Your consent preferences are stored for up to 12 months, after which you will be prompted to confirm or update your preferences. If you clear your cookies, your consent preferences will be reset and you will see the consent banner again on your next visit.
We maintain data processing agreements (DPAs) with all third-party vendors that process personal data collected through Tracking Technologies on our behalf. These DPAs include obligations regarding: data security measures; data processing limitations (processing only for specified purposes); sub-processor restrictions; data breach notification; audit rights; and data deletion upon termination.
Some advertising partners (such as Google, Meta, and LinkedIn) operate as independent data controllers for data collected through their pixels and tags, rather than as data processors. In such cases, those partners' own privacy policies govern their processing of data collected through their technologies on our Website. We do not control their data processing practices.
We periodically review our vendor relationships and data processing agreements. Changes to our vendor list will be reflected in updates to this Cookie Policy.
This Cookie Policy applies exclusively to our Website (https://intelogos.com, https://app.intelogos.com, and related web properties). This Cookie Policy does NOT apply to the Background Agent desktop application or any data collected by the Background Agent from Authorized Users' computers. Data collection by the Background Agent is governed by our Privacy Policy and the applicable Terms of Service. The Background Agent does not use cookies or web-based Tracking Technologies.
We may update this Cookie Policy from time to time to reflect changes in our tracking practices, the addition or removal of third-party services, or changes in applicable law. The updated version will be indicated by an updated "Last Updated" date at the top of this Policy. We encourage you to review this Cookie Policy periodically. Material changes may be communicated through our cookie consent mechanism or by notice on our Website.
For questions, concerns, or requests regarding this Cookie Policy, please contact:
Intelogos Inc.
251 Little Falls Drive
Wilmington, DE 19808
United States
Email: privacy@intelogos.com
Website: https://intelogos.com